Join Planet Fitness from Nov. 9 through Nov. 16 for only $10 down, and 100% of enrollment fees nationwide will be donated to the brand’s Judgement Free Generation™ Partners – Boys & Girls Clubs of America and STOMP Out Bullying™ Muskegon, MI (November 9, 2016) – As a company committed to eliminating judgement and intimidation while promoting kindness and acceptance, Planet Fitness is launching a special promotion to continue its fight against bullying – the #1 concern for parents today*.


     From November 9 through November 16, Planet Fitness is inviting everyone to join for only a 

$10 enrollment fee for both the $10 and $19.99 monthly memberships, and the company and its 

franchisees will donate 100% of the enrollment fees to Boys & Girls Clubs of America and 

STOMP Out Bullying™ to benefit its philanthropic initiative, The Judgement Free Generation™. 

Each $10 donation will support The Judgement Free Generation’s mission of combatting the 

judgement and bullying faced by teens through funding programming, training and resources.

Planet Fitness has been a proud champion of encouraging people to be “judgement free,” 

inviting members to come work out as they are, without fear of being criticized or judged. With 

more than 1,200 locations nationwide, each location’s walls provide inspirational messages of 

encouragement such as “You Belong” and “No Critics.”


     Planet Fitness launched The Judgement Free Generation™ in March 2016 with an initial $1.3M 

commitment to Boys & Girls Clubs of America and STOMP Out Bullying™ to fund pro-kindness 

and anti-bullying programs nationwide. Since the program’s introduction, anti-bullying tools and 

resources created by STOMP Out Bullying™ have been made available to the more than 4,000 

Boys & Girls Clubs across the country, and trainings have been held for Boys & Girls Clubs’ staff 

to create positive, judgement free environments that will help kids thrive.


     According to Chris Rondeau, Planet Fitness' Chief Executive Officer, “Making people feel 

accepted and respected is something we have always proudly stood behind. With 1 in 4 kids 

reporting being bullied today** we are truly approaching an epidemic, which is why we have 

joined this movement to take a stand against bullying and focus on promoting kindness and 

inclusion. Through the collective work with our two non-profit partners Boys & Girls Clubs of 

America and STOMP Out Bullying™, we have the opportunity to positively impact so many of 

our nation’s kids and teens, and this eight-day national sale is just one of the many ways we’re 

going to continue our support for this cause.”


    Additionally, to bring its judgement free philosophy into Muskegon, Planet Fitness of Muskegon 

Fitness Trainers will be spending time weekly at our local Boys & Girls Club-Nelson Site. 

Beginning this Fall these mentors will be working with various groups of youth in various areas 

of health, from short circuit training sessions to lessons designed to STOMP Out Bullying. 

“Our young people of Muskegon, like most youth across the nation face many barriers to 

leading a life of positive health and wellness, including social challenges like bullying,” said 

Dakota Crow, CPO of Boys the Boys & Girls Club of the Muskegon Lakeshore. “Our national 

partnership with Planet Fitness sparked our relationship with our local Planet Fitness on Henry 

Street. The Planet Fitness team was instrumental in Summer opportunities for our youth, 

allowing them to come into the Planet Fitness location on Henry Street. Trainers took time away 

from their day to work in small groups with our youth, assisting in forging the path to a healthy 

lifestyle. The kids loved it!”


     Ross Ellis, founder and CEO of STOMP Out Bullying™ said, “We are deeply grateful to Planet 

Fitness for their generosity and for their commitment to sharing our vision of kindness, empathy 

and no judgment. It is my hope that other companies will follow suit, thereby creating a world of 

kindness for all youths.”



Dakota Crow

Chief Professional Officer


Annah Crow